Our Team:
Brie Taylor
Brie is a marketing executive with 20 years of experience planning and implementing national and regional marketing campaigns across various sectors. She demonstrates a keen ability to analyze business challenges and build integrated strategies that connect with target audiences and deliver measurable results. Her client list has included Las Vegas Tourism, Fairmont Hotels, Kruger Paper, Canadian Tire, Corby Distilleries, and The Royal Agricultural Winter Fair, to name a few.
Her leadership extended to award-winning campaigns, such as the Scotties Tissues "Power of 10" in support of the Canadian Breast Cancer Foundation, the Canadian Tire "Tested for Life in Canada – MotoMaster Ice Truck" campaign, and the Wonder+ Bread “Dreams Begin with Play” Olympics campaign, all of which received top industry accolades.
Brie is passionate about traveling and exploring different communities and cultures, both locally and abroad. She also loves spending time at her cottage in Haliburton and sharing these adventures with her partner and two children. Brie is committed to giving back to her community, serving as Chair on the Parent Council to help improve the school experience for all students and their caregivers.
Role: Brand development, integrated marketing strategy, and campaign implementation.
Caroline Starr
An economic developer with nearly twenty years experience in communications, marketing, and project management in private and public sectors, Caroline brings a keen curiosity about places and what makes them work through a number of lenses.
A graduate of the University of Waterloo’ Masters of Economic Development and Innovation program, Caroline comes to economic development from a decade of acquisitions in publishing, where she managed marketing leading projects in geography, environmental studies, Indigenous studies, and planning from concept to execution, including collaborating on promotion and sales strategy. This work gives her the ability to view a project from various vantage points, throughout the process. She enjoys executing ideas, and supporting projects with tangible, measurable results.
As a writer and communications consultant, Caroline has worked with small businesses, startups, and NGOs to craft organizational stories that support their missions. Alongside this work, in 2018, she co-launched The Healing Collective, a successful therapy co-working and incubator space in Toronto, and has managed the business, communications and marketing strategy and execution since.
Growing up on the east coast, she appreciates the unique characteristics of small towns and how they are experienced through those who live there and who visit. She spent many summers working in various tourism-related fields, including accommodations, tours, and even as a lifeguard at a small amusement park in Southwest Nova Scotia.
Role: Economic development strategy, communications strategy, implementation, project management, consultation, small business strategy
Jan Werthwein
Jan brings over 24 years of experience in Design, Art Direction, Motion Graphics and Editing in the Broadcast industry. He has been trusted to design, create and manage graphics for multiple award winning national television shows and brands like ET Canada, HGTV, W Network, TSN and many more. He has also played key roles on brand partnerships, working closely with Marketing and Strategy to create seamless campaigns for Amazon Prime, Ford, Walmart, Pandora, Sephora, Maybelline, World Vision, HBC, TD, Alfa Romeo and Covergirl.
Jan has also collaborated on many tourism brand integrations with destinations such as: Texas, Bahamas, Las Vegas, Calgary, Dominican Republic, West Hollywood, Cuba and Vancouver.
Role: Jan’s role will primarily be in creative and graphic design/art direction.